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Company Branded Swag: The Ultimate Guide to Creating Effective and Memorable Merchandise

Company Branded Swag: The Ultimate Guide to Creating Effective and Memorable Merchandise

Looking to create effective and memorable company branded swag? Look no further than Steel Horse Leather. Our exquisite selection of full grain leather goods offers the ultimate solution for showcasing your brand and leaving a lasting impression. From personalized messenger bags to sleek wallets, our products exude elegance and sophistication. Elevate your brand and make a statement with our outstanding leather goods. Choose Steel Horse Leather for exceptional craftsmanship and personalized touches that speak volumes about your commitment to quality and attention to detail.

What is Company Branded Swag?

Company branded swag refers to promotional merchandise that is customized with a company's logo or branding. It serves as a powerful marketing tool by creating brand awareness, fostering customer loyalty, and increasing brand visibility. Whether it's pens, t-shirts, or tote bags, company branded swag allows businesses to leave a lasting impression on their target audience.

Importance of company branded swag in marketing

Using branded swag can significantly enhance your marketing efforts by increasing brand visibility and creating a lasting impression on potential customers. Company swag items, such as high-quality and custom swag items, are a powerful tool to promote your brand and connect with your target audience. By distributing popular swag items with your logo, you can engage with customers on a personal level and foster brand loyalty. When choosing branded swag, it's important to work with reputable corporate swag vendors who offer a wide range of options and can help you find the perfect items to fit your brand image. Additionally, consider eco-friendly swag options that align with your values and resonate with environmentally conscious consumers. Remember, branded swag is not just a giveaway; it's an opportunity to leave a lasting impression and build a strong brand presence.

Types of Company Branded Swag

When it comes to company branded swag, there are a variety of options to choose from. You can showcase your logo on clothing items like t-shirts, hats, and jackets, or provide office supplies such as pens, notebooks, and mousepads. For a more tech-savvy approach, consider technology accessories like phone cases, laptop sleeves, and USB drives. And if you want to make a lasting impression, leather gifts like duffles, messenger bags, and backpacks are a stylish choice.

Clothing items (t-shirts, hats, jackets)

You can personalize your leather jacket with a custom monogram or logo. Clothing items, including t-shirts, hats, and jackets, offer a stylish way to showcase your unique brand identity. Whether you're looking to promote your business or create a sense of unity among your team, personalized clothing items are the perfect solution. With high-quality materials and expert craftsmanship, your logo will be proudly displayed, making a lasting impression on anyone who sees it. Stand out from the crowd and express your freedom with custom-branded clothing items. 

Office supplies (pens, notebooks, mousepads)

If you're looking for a way to enhance your office space, consider company-branded office supplies such as pens, notebooks, and mousepads that can be personalized with your logo. These items not only add a touch of professionalism to your workspace but also serve as effective promotional tools. Imagine your employees using these branded supplies during meetings or when interacting with clients – it's a subtle yet powerful way to increase brand visibility. Don't forget to include practical items like reusable water bottles, perfect for staying hydrated during a busy workday or for remote employees who want to incorporate it into their fitness routine. Choose a swag company and make a lasting impression with high-quality and customizable office supplies.

Technology accessories (phone cases, laptop sleeves, USB drives)

With a variety of colors to choose from, you can customize these items to match your company's branding. Technology accessories not only provide protection and organization for your devices, but they also give your remote workers a sense of pride and unity. Imagine your team showing off their custom items during video conferences, representing your company with style. And for those who need a power boost on the go, an aluminum power bank is the perfect solution. 

Leather Gifts (leather duffles, leather messenger bags, leather backpacks)

Looking for a sleek and stylish way to represent your brand? Our collection of leather gifts includes a variety of options such as leather duffles, leather messenger bags, and leather backpacks, all ready to be personalized with your company logo. These leather gifts are not only fashionable but also functional, making them perfect for both business and leisure. Our leather duffles provide ample space for all your essentials, while our leather messenger bags offer a sophisticated and professional look. And if you're on the go, our leather backpacks are designed for comfort and convenience. Whether you're attending a conference, meeting with clients, or exploring new opportunities, our leather gifts will make a lasting impression. Elevate your brand with our premium leather products today.

Benefits of Company Branded Swag

When it comes to company branded swag, the benefits are numerous and impactful. By distributing merchandise with your logo, you increase brand recognition and create a cost-effective marketing strategy that reaches a wide audience. Not only does this build customer loyalty and create positive word-of-mouth, but it also engages employees and boosts their satisfaction.

Increased brand recognition

You can increase your brand recognition by distributing 500 custom branded leather keychains at industry events and conferences. These keychains serve as a constant reminder of your brand and can be carried by potential customers wherever they go. They are not only a stylish accessory but also a practical item that people use every day. By choosing high-quality leather keychains, you are sending a message of sophistication and durability, aligning your brand with these values. Additionally, leather is a sustainable and eco-friendly choice compared to other materials like plastic or metal. This makes your brand stand out as a green choice and shows your commitment to the environment. Take advantage of the benefits of company swag and create a lasting impression with custom branded leather keychains.

Cost-effective marketing strategy

There are several cost-effective marketing strategies that can be utilized, but one of the most effective is distributing custom branded leather keychains. These keychains not only serve as a practical item for your customers, but they also act as a constant reminder of your brand. Custom branded leather keychains can be included in swag packs or given as business gifts, creating a positive impression and increasing brand recognition. They can also be used as incentives, such as with gift cards, to drive annual sales and reward customer loyalty. By choosing leather keychains made from recycled materials and featuring adjustable shoulder straps, you not only promote your brand but also showcase your commitment to sustainability. So, whether you're looking to create a sense of community among your customers or attract new hybrid employees, custom branded leather keychains are the perfect gift and corporate swag item.

Builds customer loyalty

Using company branded swag builds customer loyalty by creating a sense of belonging and appreciation for your brand. When you gift your customers with high-quality merchandise bearing your company logo, you show them that they are a valued part of your community. Whether it's a holiday gift, an item in onboarding kits, or part of a swag redemption campaign, the power of choice regarding the swag you offer allows your customers to select what aligns best with their preferences. This freedom fosters a deeper connection to your brand, as they feel seen and understood. Additionally, utilizing a corporate gifting platform can simplify the myriad of swag logistics, ensuring that your gift recipients receive their branded items efficiently and with a personal touch. By investing in company branded swag, you not only promote your beloved company but also cultivate a loyal customer base.

Creates positive word-of-mouth

Investing in company branded swag promotes your beloved brand and creates positive word-of-mouth among customers. When your customers receive branded merchandise, such as t-shirts, hats, or tote bags, they become walking advertisements for your business. As they use or wear these items in public, they attract attention and spark conversations about your brand. This organic promotion can lead to increased brand awareness and customer engagement. Positive word-of-mouth is powerful in today's digital age, where recommendations and reviews hold significant influence. By providing your customers with high-quality swag that they love to use and show off, you are essentially turning them into brand ambassadors. This creates a ripple effect, as they share their positive experiences with others, generating even more interest and potential customers for your business. So, invest in branded swag and watch your brand's reputation soar.

Engages employee satisfaction

You can enhance employee satisfaction by providing them with company branded swag that they can proudly use and showcase. Offering employees merchandise that represents the company creates a sense of belonging and pride in their work. When employees receive items like t-shirts, water bottles, or notebooks with the company logo, it fosters a connection to the brand and reinforces their dedication to the organization. Additionally, using company swag in their daily lives allows employees to become brand ambassadors outside of the workplace, sparking conversations and generating positive word-of-mouth. This not only boosts employee morale but also increases brand awareness and attracts potential customers. By investing in company branded swag, you are not only showing appreciation to your employees but also creating a positive and engaging work environment.

Improves the onboarding experience

Receiving company branded swag during onboarding creates a memorable and exciting first impression for you, the new employee. It not only serves as a gesture of appreciation but also fosters a sense of belonging and pride in your new workplace. Company branded swag, such as t-shirts, water bottles, or notebooks, not only showcases the company's logo but also represents its values and culture. By receiving these items, you are instantly connected to the company's mission and vision. Additionally, having company branded swag allows you to proudly display your affiliation with the organization, both in and out of the workplace. It creates a sense of unity among employees and promotes a positive and engaging work environment. So, embrace your new swag and let it remind you of the exciting journey ahead. Enjoy your new adventure!

Tips for Creating Effective Company Branded Swag

When creating effective company branded swag, there are a few key tips to keep in mind. First, be creative and original with your designs to stand out from the competition. Second, choose high-quality items that reflect the values of your brand. Lastly, keep your branding consistent across all merchandise to maintain a cohesive and recognizable image. By following these tips, you can create swag that resonates with your target audience and leaves a lasting impression.

Be creative and original

Explore our wide range of custom leather goods to find the perfect, unique swag that will make your company stand out from the competition. Be creative and original in your choices to truly captivate your audience. Custom leather goods offer a timeless and sophisticated touch, ensuring that your brand is remembered long after the event is over. From leather wallets and keychains to stylish bags and accessories, our products are crafted with the utmost care and attention to detail. Embrace the freedom to express your brand's personality through our customizable options, whether it's a monogram or your company logo elegantly embossed on the leather. Elevate your company's image and leave a lasting impression with our high-quality, custom leather swag.

Choose high-quality items

To ensure the longevity and impact of your company's swag, make sure to choose high-quality items and incorporate them into your branding strategy. By selecting top-notch merchandise, you not only enhance the perceived value of your brand, but you also demonstrate a commitment to excellence. High-quality swag items reflect positively on your company, leaving a lasting impression on recipients. Whether it's custom apparel, useful gadgets, or stylish accessories, investing in top-tier products ensures that your brand is associated with quality and durability. Incorporating these items into your branding strategy further reinforces your company's image and message. Remember, the key to effective swag is to choose items that align with your brand and resonate with your target audience. So, go ahead and invest in high-quality swag that will leave a lasting impact and help your company stand out from the competition.

Keep branding consistent

Make sure all of your company branded swag aligns with your brand image and resonates with your target audience to maintain consistent branding. Consistency is key when it comes to building a strong and recognizable brand. Your company's swag, whether it's t-shirts, pens, or tote bags, should reflect the values and personality of your brand. This not only helps to create a cohesive and professional image, but also ensures that your swag will resonate with your target audience. By keeping your branding consistent, you are able to establish trust and credibility with your customers. They will see your swag and immediately recognize it as a representation of your brand. So, take the time to carefully select and design your company branded swag to make a lasting impression and reinforce your brand identity.

Consider the target audience

When creating company branded swag, make sure to consider the target audience and align the design and messaging with their preferences and interests. By understanding your audience, you can create merchandise that resonates with them on a personal level. Whether it's t-shirts, hats, or tote bags, your swag should reflect the values and interests of your target market. For example, if your audience is environmentally conscious, consider using sustainable materials or promoting eco-friendly initiatives in your design. Additionally, think about the functionality of your swag. Will it be useful to your audience in their everyday lives? By considering these factors, you can create swag that not only represents your brand, but also connects with your audience in a meaningful way. So, take the time to understand your target audience and create swag that speaks to their desires and interests.

Make it sustainable and ethical

By consciously and consistently choosing sustainable and ethical materials for your company branded swag, you can contribute to a more eco-friendly and socially responsible business model. When you opt for materials that are sourced responsibly and produced using renewable resources, you minimize the negative impact on the environment. Not only does this align with the values of your target audience, but it also showcases your commitment to creating a better world. Additionally, using sustainable materials can enhance the perceived value of your swag, making it more desirable and memorable for recipients. By making this conscious choice, you are not only promoting your brand, but also making a positive difference in the world. So take the step towards a greener and more ethical future by selecting sustainable materials for your company branded swag.

Align with your goals and strategy

Are you ensuring that your company branded swag aligns with your goals and strategy? It's crucial to consider the impact of your promotional merchandise on your brand image and messaging. Your swag should not only be a reflection of your company's values and objectives but also serve as a powerful tool for building brand awareness and loyalty. By aligning your swag with your goals and strategy, you can create a cohesive and impactful brand experience for your customers. Whether it's through custom-designed apparel, useful tech gadgets, or eco-friendly products, your swag should reinforce your brand's identity and leave a lasting impression. Don't underestimate the power of well-designed and strategically chosen company branded swag in shaping your brand perception and driving business growth.

The Best Company Branded Swag Ideas to Buy

Looking for the best company branded swag ideas to buy? Look no further than Steel Horse Leather. Our top picks include the Dagny Weekender, the Hagen Backpack, the Endre Weekender, the Welch Briefcase, and the Taavi Tote. These high-quality leather goods not only make a lasting impression, but they also showcase your company logo with style and sophistication. Upgrade your swag game with Steel Horse Leather.

The Dagny Weekender

You'll love the versatility and durability of The Dagny Weekender, making it the perfect company-branded swag for your upcoming events. This handcrafted bag, made from high-quality full grain leather, is not only stylish but also remarkably durable and resistant to scratches. With its spacious interior and separate compartment for shoes, it offers ample space for your belongings while keeping them organized. The ultra-soft leather handle and option of a removable shoulder strap make it easy to carry and maneuver. Designed to meet carry-on size requirements, The Dagny Weekender is suitable for all types of travel and weekend getaways. Its luxurious look and feel, along with its durability and security features such as durable YKK zippers, ensure that it will age beautifully over time.

Product Specs:

  • Crafted from high-quality Full Grain Leather
  • Dimensions: 19.7 x 9 x 10.24
  • Weight: 3.9 lbs (1.8 kg)
  • Separate compartment for shoes
  • Cotton lining for added protection
  • Full-grain leather handle


  • Adds style and sophistication to every short trip
  • Multiple interior pockets keep essentials organized
  • Option of a removable shoulder strap for versatility
  • Suitable for all types of travel
  • Designed to meet carry-on size requirements
  • Ideal for travel and weekend getaways


  • Each bag is unique with a slightly different color
  • Restocking fee may apply
  • Standard shipping times vary based on location

The Hagen Backpack


Check out The Hagen Backpack, the perfect company-branded swag option for your promotional needs. Made of high-quality crazy horse leather, this 100% handmade backpack is both durable and stylish. With dimensions of 14.6 X 12.2 X 5.1 inches and a capacity of 20-35 liters, it offers ample space for all your belongings. The exterior features a front magnetic locked pocket for smaller items and two side pockets for quick-access items like water bottles.

The Hagen Backpack is made of crazy horse leather, which gives it a unique retro, vintage look. This type of leather is highly resistant to water and other liquids, making it perfect for any adventure. It also develops a beautiful vintage appearance over time, adding to its charm. Additionally, crazy horse leather does not stain fabrics or clothing, ensuring that your belongings stay clean.

Product Specs:

  • Dimensions: 14.6 X 12.2 X 5.1 inches
  • Capacity: 20-35 liters
  • Exterior: Front magnetic locked pocket, 2 side pockets


  • Unique retro, vintage look
  • Highly resistant to water and other liquids
  • Develops a beautiful vintage appearance over time
  • Does not stain fabrics or clothing


  • May have a strong leather smell initially
  • Requires regular maintenance to preserve its appearance
  • May be pricier compared to other materials

The Endre Weekender

Have you considered The Endre Weekender as your next company-branded swag option? This vintage leather duffle bag is the perfect choice for those who desire freedom and style. Made from crazy horse leather, it not only looks unique and distinctive, but also ages beautifully over time. The wax applied to the leather protects it from water and moisture-related damages, making it highly resistant to liquids.

The Endre Weekender comes with a spacious main compartment and multiple pockets, providing ample storage space for your belongings. Its durable construction and sturdy handles ensure that it can withstand the rigors of travel. Whether you're going on a weekend getaway or a business trip, this bag will be your reliable companion.

Product specs:

  • Material: Crazy horse leather
  • Dimensions: 20" x 9" x 12"
  • Weight: 4.4 lbs
  • Spacious main compartment
  • Multiple pockets for organization


  • Unique and vintage appearance
  • Highly resistant to water and other liquids
  • Durable and long-lasting
  • Ample storage space
  • Sturdy handles for easy carrying


  • May be on the heavier side compared to other duffle bags
  • Requires regular maintenance to maintain its appearance
  • Price may be higher compared to other swag options

Consider The Endre Weekender as your next company-branded swag option and give your employees or clients a gift they will cherish for years to come.

The Welch Briefcase

Looking for a sleek and professional company-branded swag option? Consider The Welch Briefcase, the perfect choice for those who value style and functionality. This briefcase is crafted with high-quality crazy horse leather, giving it a unique retro and vintage look that ages beautifully over time. Not only does it provide a distinctive appearance, but it is also highly resistant to water and other liquids, making it a durable and practical option for daily use. The scratched areas on the leather reflect changes in shades of color, adding to its antique charm. With its spacious compartments and sturdy construction, The Welch Briefcase is designed to meet all your organizational needs while keeping you stylish on the go.

Product Specs:

  • Material: Crazy horse leather
  • Dimensions: 16.5" x 12.5" x 4.5"
  • Weight: 3.5 lbs
  • Features: Multiple compartments, adjustable shoulder strap, top handle


  • Stylish and professional appearance
  • Durable and water-resistant
  • Spacious compartments for easy organization
  • Retro and vintage look that ages beautifully


  • May have a strong leather smell initially
  • Requires regular maintenance to preserve its appearance
  • Limited color options available

The Taavi Tote

You'll love the practicality and stylish design of The Taavi Tote, making it a great choice for company-branded swag. This handcrafted leather tote bag is made of high-quality crazy horse leather, giving it a unique retro, vintage look. Its dimensions of 13.4 X 13 X 5.9 inches make it the perfect everyday carry-all, with an interior pocket for easy organization. The ergonomically-designed straps distribute weight evenly, ensuring maximum comfort while on the go. Plus, each bag comes with a free gift of a removable inside clutch. Not only does The Taavi Tote fit a 13-inch laptop or 13-inch MacBook, but it also fits similarly-sized PC laptops. With its positive customer reviews and 100% satisfaction rate, customers praise the quality, craftsmanship, and attention to detail of this durable and stylish tote.

Product Specs:

  • Made of high-quality crazy horse leather
  • Dimensions: 13.4 X 13 X 5.9 inches
  • Interior pocket: 1 Large compartment
  • Ergonomically-designed straps for comfort
  • Fits 13-inch laptops and MacBook


  • Practical and stylish design
  • High-quality and durable crazy horse leather
  • Ergonomically-designed straps for maximum comfort
  • Comes with a free gift of a removable inside clutch
  • Fits various laptop sizes


  • Each bag has a slightly different color due to the natural material
  • Limited interior pockets for organization

Why Choose Steel Horse Leather?

When choosing corporate gifts, you want something exceptional, long-lasting, and personalized. That's why you should choose Steel Horse Leather. With our handmade full-grain leather products and attention to detail, we offer the perfect combination of quality and customization options.

Corporate Logo Personalization

Personalize your leather corporate gifts with the beautifully debossed company logo to create a lasting impression on your clients. Steel Horse Leather offers high-quality leather goods that can be customized with your logo, ensuring that your gifts stand out from the crowd. The laser engraving technique used for logo personalization creates a permanent and flawless burn on the leather. Debossing, on the other hand, adds a beautiful dimensional depth to your logo, making it truly unique. With expert customer service to assist you throughout the ordering process, creating personalized leather corporate gifts has never been easier. Choose from our featured products, such as the Endre Weekender or the Taavi Tote, and give your team a gift that they will cherish and use every day. Trust Steel Horse Leather to deliver exceptional quality and create a lasting impression with personalized corporate gifts.

Our Simple Process

If you're looking for a hassle-free experience, just reach out to Steel Horse Leather and we'll walk you through our simple process of customizing your leather corporate gifts. First, choose your desired product from our selection of full grain leather bags and accessories. Then, email us your logo and we'll provide you with a mockup of how it will look on the product. Once the customization details are finalized, our expert craftsmen will create your customized handcrafted product. We use 100% authentic full grain crazy horse leather for all our items, ensuring durability and style. Our customer service experts are here to guide you every step of the way, ensuring a seamless and personalized experience. Trust Steel Horse Leather for all your corporate gifting needs.

Frequently Asked Questions

How Can Company Branded Swag Help in Promoting Brand Recognition and Recall?

Company branded swag can greatly boost brand recognition and recall. By creating effective and memorable merchandise, you can increase visibility and leave a lasting impression on your target audience. Whether it's through customized apparel, accessories, or promotional items, having your logo and branding displayed prominently creates a sense of familiarity and reinforces your brand identity. This helps customers remember your company and increases the chances of them choosing your products or services in the future.

Are There Any Specific Guidelines or Regulations for Using Company Logos on Swag Items?

Are there any specific guidelines or regulations for using company logos on swag items? Yes, there are. When it comes to using company logos on swag items, it's important to follow certain guidelines and regulations to ensure that your branding is effective and compliant. These guidelines may include restrictions on logo placement, size, and color usage. Additionally, there may be regulations regarding the use of copyrighted or trademarked logos. It's crucial to consult with legal experts or brand professionals to ensure that your use of company logos on swag items is in line with the law and your brand's guidelines.

Can Company Branded Swag Be Used as a Tool for Employee Motivation and Retention?

Company branded swag can definitely be a powerful tool for employee motivation and retention. It's a way for your employees to feel connected to the company and proud to be a part of it. By providing them with merchandise that bears the company logo, you are showing them that their work is valued and appreciated. This can foster a sense of loyalty and commitment, ultimately improving employee morale and reducing turnover.

What Are Some Innovative Ways to Distribute Company Branded Swag at Events or Trade Shows?

Looking for innovative ways to distribute your company branded swag at events or trade shows? We've got you covered. With our personalized full grain leather goods, you can create a lasting impression. From monogrammed bags to embossed accessories, our merchandise is both effective and memorable. Stand out from the crowd and leave a lasting impression with our high-quality, branded swag. Elevate your company's presence and make a statement at your next event.

What Are the Potential Challenges or Considerations in Creating and Distributing Company Branded Swag Internationally?

When creating and distributing company branded swag internationally, there are a few challenges and considerations to keep in mind. First, language and cultural differences may affect the effectiveness of your merchandise. It's important to ensure that your branding is clear and resonates with your target audience. Additionally, logistics and shipping costs can be a hurdle, so it's crucial to plan ahead and work with reliable partners. Lastly, legal and regulatory requirements vary across countries, so research and compliance are vital.


In conclusion, when it comes to creating effective and memorable company branded swag, Steel Horse Leather is your ultimate solution. With our exquisite selection of full grain leather goods, personalized with your company logo, you can leave a lasting impression on your clients and employees. Did you know that 85% of recipients of personalized swag can recall the advertiser? Elevate your brand and make a statement with our outstanding leather goods. Choose Steel Horse Leather for exceptional craftsmanship and personalized touches.

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